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Category: Business
Word Count: 727
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HOW PRODUCT ADVERTISEMENTS REACH CONSUMERS FROM SPECIFIC LIFESTYLES:
HOW PRODUCT ADVERTISEMENTS REACH CONSUMERS FROM SPECIFIC LIFESTYLES:
Project Number Six (6).


Prepared for
Mr Sam Muriithi
Lecturer
Consumer Behaviour
Mkt2100









Prepared By:
Anne Teresa Nyawira Miriga
MIANC31


20 September 2004


Introduction to Advertising and Lifestyle:
Lifestyle is defined simply as how the individual lives. (Hawkins, 1999) It is a pattern of consumption reflecting on a person’s choice of how he or she spends time and money. (Solomon, 2001

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