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Category:	Business
Word Count:	934
Featured Papers from DirectEssays 1. Comparison Between Marie Colvi 2. Levi Strauss and His Company 3. Primo Levi 4. Primo Levi 5. History of Levi Strauss ampamp Co.

	levi
	Levi STRAUSS and company is one of the largest brand-name apparel manufacturers in the world. Bavarian immigrant Levi STRAUSS founded the company in 1853. He began to produce trousers sewn from tent canvas, which were the needs of the miners and laborers. They were his main customers as they were seeking for durable clothes. In 1873, Levi STRAUSS and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength : Levi’s jeans, the world’s first jeans were born. No

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