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Category: People
Word Count: 483
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Effective management is a basic success in organization

a.     Provide explanations toward FOUR (4) business orientations that have been used or recommended by the company.

1.0     Selling Orientation approach
     
The selling orientation approach is “The idea that consumers will not buy enough of the organization’s product’s unless the organization undertakes a large-scale selling and promotion effort” (Kotler & Armstrong, 2001).

This approach assumes that customers typically show buying resistance and must be coaxed into buying. The selling approach i
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