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Category: Business
Word Count: 6441
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Barnes & Noble










Strategic Audit:
Barnes & Noble



Presented by Team 6:
Tarak Modi
Mary Ann Durkin
Caroline Kass
Michael Ulin













Strategic and International Management
MBA 8993
Dr. Pamela Barr
April 20, 2000

Strategic Analysis: Barnes & Noble
Executive Summary


Barnes & Noble is a key player in the Book Retail Industry. This mature industry has been experiencing slow growth over the last several years, much slower than overall retail sales. Barrie
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