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kittyhawk
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Hewlett-Packard: The Flight of the Kittyhawk
The HP Kittyhawk case allows students to explore in detail why it is so difficult for established firms to succeed at disruptive technologies.
The Kittyhawk team developed a 1.3 inch disk drive: a disruptive technology in every sense. From a project management point of view, HP did everything right. They had set up an autonomous project team, and gave the project heavy senior management support. The team focused on the emerging personal digital ass
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