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Category: Movies
Word Count: 273
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Reference:
Aronson, E. (1999). The Power of Self-Persuasion. American Psychologist, 54, 875
Abstract:
Examines a research on self-persuasion and underscores its relevance to societal problems. Discussion on self-persuasion and cognitive dissonance; Effort to convince people to use condom to prevent the spread of AIDS; Attitudes and behavior most difficult to change through rational argument.

Reference:
Cwalina, W., & Falkowski, A.K.et, al. (2000). Role of advertising in forming the image

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