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Category:	Business
Word Count:	772
Featured Papers from Direct Essays 1. Globalization and Multinational Enterprises

	Kao corporation
	Executive Summary In 1985, the disposable diapers market is expecting a great increase in potential market. P&G planed to launch new Pampers which might threat Merriesˇ market. Because the industry structure and the competitive factors have changed in this period, Kao Corporate had to identify its competitive edges and launch a new advertising strategy to defense its position in short run. In long run, it should improve its technology to catch up its competitors and maintain a leading position

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