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KFCJ
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Competitive Strategies
Current strategy: penetration: product and market existing
New strategy: specialization: product diversification, expansion of the product range
RECOMMANDATIONS
Thank to SWOT analysis
KFCJ Corporation should have an analysis of the industry forces done based on the Porter model, because they are faced with a lot of direct and indirect competitors.
It will allow the firm to determine a new strategy such as product differentiation in order to make their targ
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