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Category: Art
Word Count: 350
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I)     Introduction - Vision     a)     What the company does.
i)     Company’s history, development, growth.
b)     How it was developed.
(1)     Founding – Koc Holding and Arcelik
(2)     Initial products and later products.
c)     The problems the company is currently experiencing.
II)     Country of Turkey Background – discuss the demographics of the country.
a)     Cultural, Economic and Political Environment
III)     Marketing Strategy     
i)     Demand
ii)     Competitors
iii)     Consumers
iv)     Brand
v)     Pricing
vi)     Distribution
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