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Category: Business
Word Count: 277
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virgin mobile
Need to change the behaviors and opinions of the customers on their views of ice cream that is just a snack to buy on the street to a desert.
Core Competencies

1.     provide access to a wide variety of markets,
2.     contribute significantly to the end-product benefits,
3.     be difficult for competitors to imitate

Many of the products that Ice-Fili produced such as Lakomka and Leningradskoe had become diluted as other companies produced similar products under the same name due to the fact tha
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