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INDIAN IT INDUSTRY
THE LEAP FROM SERVICING TO CONSULTING
Priya T.S.
R. Viswanathan
(This paper was featured in the January 2005 edition of Spandan , IIMK’s
Management Journal)
The IT services industry is shaped like a pyramid. At the bottom of the value chain
are the Talent donators who are primarily body shops and staff augmentation companies.
Above them are the system integrators, which is where the Indian firms compete- primarily
in the area of application development and maintenance
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