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Category:	Business
Word Count:	617
Featured Papers from Direct Essays 1. Community College Students Create A SelfImage In Their Life 2. materialism in The Great Gatsby 3. Airbags 4. The Rich Brother, Pete Exposed 5. John Roebling: All for New York

	NEW LUXURY
	Shifting from the customers?functional need to emotional need of product, luxury goods are more and more profitable. The popularity of luxury has increased which leading to the luxury democratization and rising the term “New Luxury? The main difference between “Old Luxury?and “New Luxury is that “New Luxury?is more affordable for the middle class. Nevertheless, “New Luxury?has high quality, high performance, and satisfies customer’s emotional need. Many survey results are shown by Mr. Yuen that

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NEW LUXURY