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Category: Business
Word Count: 262
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YU Yen san business plan

1. According to Porter, what determines the level of competitive intensity in an industry?

Porter had determines the level of competitive intensity in an industry in six forces:-

1) Threat of new entrants
New entrants to an industry typically bring to it new capacity, a desire to gain market share, and substantial resources. They are, therefore, threats to an established corporation. The threat of entry depends on the presence of entry barriers and the reaction that can be expected from e
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