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Category:	Business
Word Count:	2905
Featured Papers from Direct Essays 1. How meritorious is the French education system 2. French and Indians 3. French Revolution 4. French Revolution 5. The French Revolution

	Vivendi (A): Revitalizing a French Conglomerate
	MAPPING THE BUSINESS LANDSCAPE General Environment: For CGE, the 1980s were a period of “unprecedented opportunity” in France in which it could make the “great leap forward”. The French economy as a whole was growing rapidly and the hopes of an expanded market with the European Community were attractive opportunities for the firm. In CGE, one form of diversification was “cross shareholdings”. The origin of this cross-shareholdings can be traced to the period 1986-1988 during a time of “coh

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Vivendi (A): Revitalizing a French Conglomerate