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Category:	Sports
Word Count:	485
Featured Papers from DirectEssays 1. Speech Paper Analysis on Kennedys Speech 2. How successful have Manchester United plc been over last 10 3. United colours of Benetton 4. history of anheiser 5. Why Did We Drop the First Atomic Bomb

	Man United Brand
	Manchester Utd, is in my opinion one of very few “Passion Brands” Harley Davidson being another. Those passionate about the brand have a greater willingness to try goods and services carrying that brand – in other words the brand is highly elastic with respect to its particular market segment, a very loyal affinity group. However, certainly in the UK, for every ardent Man U fan there are two or three “anti fans” who like to see the football team beaten, and a majority that are indifferent at bes

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Man United Brand