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Category:	Business
Word Count:	471
Featured Papers from DirectEssays 1. TITLE 2. Xbox Vs. PS2 3. Xbox/Ps2/Gamecube Comparison 4. PS2, Xbox, Gamecube 5. Impact of Video Games

	Xbox
	1. Introduction A pitfall means “an unforeseen or unexpected difficulty or disaster” (Random Dictionary 2007). Microsoft has experienced “marketing pitfall” when they released the new product, Xbox, to Japan in 2002. This essay aims to analyse the reasons why they faced difficulties from the view point of consumer behaviour. 2. Background The Xbox is an interactive entertainment computer introduced by Microsoft Corporation. The Xbox was first launched on November 15, 2001 in North A

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Xbox