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Category:	Business
Word Count:	1086
Featured Papers from DirectEssays 1. marketing 2. The importance of Packaging in the cosmetic industry 3. Marketing 4. International marketing 5. What is Direct Marketing

	“Importance of Packaging in Marketing”
	“Importance of Packaging in Marketing” Packaging refers to the container or wrapper that holds a product or group of products. Most commercial packaging serves two basic functions: protecting the product from damage during shipping, handling and promoting the product to the ultimate consumer. Packaging is of great importance to both sellers and buyers of products. It can prevent spoiling, breakage, tampering, or theft; enhance convenience in use or storage; and make products easier to identify.

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“Importance of Packaging in Marketing”