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Category: Business
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1.     Characterize the architectural paint industry.

In 1999, the U.S. sales for architectural paint coating accounts for about $10 billion. The architectural coatings are considered to be the mature market. A slow growth rate is the main characteristic of a mature market; usually about 1-2% per year. This is because of the growing rate of materials that don’t require paint or require little paint such as plastic and aluminum. This slow growth rate is also because of the increasing quality of pa
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