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Category:	Business
Word Count:	356
Featured Papers from Direct Essays 1. Brave New World 2. Brave New World 2 3. Brave New World 3 4. Ford 5. Henry Ford

	“The New Heat on Ford” Article Synopsis
	Alan Mulally, considered a Ford “outsider”, was brought in to transform Ford’s dysfunctional corporate culture. One of Ford’s major problems, Mulally concluded, was the tendency of employees to rationalize mistakes instead of fixing them. After losing $12.7 billion in profits in 2006, Ford had to endure the indignity of pledging its factories, headquarters, and the rights to the iconic blue oval logo to the banks and bondholders just to get enough money to finance its turnaround plan. Mulally wa

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“The New Heat on Ford” Article Synopsis